Real Estate Web Sites – The Middle Of Your Marketing Campaign
For the moment we can mostly forget the days when five buyers were all clamoring for our house and we chose the ones with the cutest kid. Nowadays, if a buyer presents itself (and its offer!) we are quaking in our boots wondering if we even dare to counter-offer to get the deal without rocking the boat!
Write about your most common questions – Most of your clients ask very similar questions. Take those and write detailed answers to the questions on your website or blog.
For people who are interested in purchasing a new home, there are a number of resources available on the internet that they can use. Let’s say I was interested in buying a Plano property. I could quickly get onto the internet and look for a number of tools that I could use to help me find the kind of home that I’m looking for.
IDX Look and Feel – A lot of here come with an IDX solution. Take a look around a live IDX feed by the provider and see what it looks like. Most of your visitor will be looking to search for homes on your site. It should look nice and be easy to use. There should be a contact button or more information button in the IDX where people can fill out a form and request more information or a showing. Also, your phone number should be on the listing pages as well.
Backlit Signage – While you would not want to overlay a backlit sign with carbon fiber because it would not light up properly, you can use it to create graphics or letting to give the sign a unique look. Backlit signs are typically slightly opaque and are placed in a light box that when turned on, shines through the backlit material. Any vinyl that is installed creates a shadow that can be read when the light of the signage is turned on at night. During the day, the lettering and graphics can be read quite plainly without the need for the backlighting.
There are various trainings available for REAL ESTATE agents. It would be wise to pick up an agent whose has undergone at least some training so that he knows the in and out of his trade.
But that’s not all you get. Along with over 10,000 square feet of house to roam, you get the over 4 acre lot it sits on. Sounds like you need a month to just explore the property!
See if you can “piggy back” on someone else’s mailing list, either email or snail mail. If you have a contact in Real Estate find an agent who regularly sends out a mailing. Sometimes agents will send out hundreds or thousands of mailings a month. I’ll bet you could find a real estate agent that would let you slip a raffle flyer, (or a blurb and picture in their email newsletter), into their mailing one month. Of course you’d praise that agent and give them some free advertising as well!